Digital Marketing Interview Questions 2018
Digital Marketing is all about brand marketing tactics via online channels. It includes various methods and it involves techniques like,
SEM(Search Engine Marketing)
SEO(Search Engine Optimization)
SMM(Social Media Marketing)
Email Marketing and
Are you a fresher and preparing marketing interview questions and answers for freshers, then start scratching from the basics. Digital marketing – the term can be easily categorized into two segments. Namely inbound marketing and outbound marketing.
Inbound Marketing sells products and services through practices such as,
SEO(Search Engine Optimization)
SMM(Social Media Marketing),
Content Marketing and
It creates awareness of the company and services to the customers.
Outbound Marketing :
It is a traditional method of marketing. It targets potential clients. In addition, it covers activities such as,
Placing ads in a newspaper
Seminar series and
Search Engine Optimization or SEO is a technique in digital marketing that allows increasing the website traffic quality through organic search engine results.
The digital marketing uses the keyword for the user convenience when searching to find specific information on a search engine. For a better ranking in SEO, keywords are important and the place of applying keywords in content will reflect site ranking too.
On page optimization directly handles with the structure and content of a site whereas off page optimization boosts the search engine ranking by fetching external links to point back to it.
The SEO practices can be broadly classified into two categories – White hat SEO and Black hat SEO.
White hat SEO as the name refers, it is the most legal practices to get higher rankings in the search engine result pages. A white hat SEO practice strictly abides by Google’s guidelines for SEO. The most commonly practiced white hat SEO techniques are publishing quality content on the website, HTML optimization and restructuring of the website, link acquisition campaigns
Blackhat SEO practices are considered to be illegal and against the guidelines provided by Google and Google’s algorithms. Obviously, Blackhat SEO includes the practices that aim at finding weaknesses and loopholes in Google’s algorithms in order to rank higher in the search engine result pages. The most common black hat SEO techniques include spam links, keyword stuffing, cloaking, hidden text, and hidden links, etc that only mislead the users and redirecting to the sites that they didn’t vouch for.
Most people today go for digital marketing as it comes with numerous benefits. SEO, web development, and hosting are some of the most useful platforms for online marketing.
The range of leads is extraordinary. It is capable for one to reach a huge number of individuals quite easily via online marketing.
On the other hand, with technological development, a number of people reading newspapers, listening to the radio or watching TV goes down.
Keyword streaming means analyzing the relevant keywords and choose the best keyword for the website based on its target, in order to get organic traffics and leads through the keywords.
Bad links have some characteristics like:
- Website links that are not related to your sites.
- Low Pagerank and Low traffic links
- Links from link exchanges
- Link from the same anchor texts coming from multiple websites.
- Links from those sites that are not in the Google index.
- Blogs or articles spammy links
- Paid links
For a newly launched website, the chances of getting fast and natural links are almost zero. One common method to get a natural backlink is to write guest posts on reputable websites in your niche. While you write do not simply do it for the purpose of getting a link instead but instead, you can write for more than one time. What is more important is that you must do it only for reputed websites.
For a better page ranking, keywords placement is important. The areas are:
Web page content
- A competitive analysis is a very critical part while working out a marketing plan for any company.
- It is identifying the competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service.
- With this evaluation, you can establish your USP (Unique Selling Proposition) and therefore decide on what attributes you can focus in order to attract your target market.
If you are searching for online marketing interview questions, then it is quite mandatory to know about Google Adwords. Expect a question on this. It works on Pay per Click model and is the only successful PPC ad system in the world. It helps business to create ads that will be displayed on Google.
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing
A website that is capable of adjusting its layout according to the orientation and viewport size of the device.
The content that is presented on the small screens and big screens appear the same but with a different layout that offers an optimal experience over the display size.
To effectively increase traffic to a website, you need to focus on SEO and referring links primarily. It will not only help you gain visitors but also assist in brand recognition.
However, the essential factor you need to focus on is User Retention.
For example, getting Moz Link and around 10 thousand visitors to the website is a good result. Though, you need to remember that the conversion ratio will be comparatively low.
However, converted leads are very certain to land on the website various times. But if you focus on retaining the users, you are going to experience increased conversion rate gained from a few thousands of visits in just a few months.
By rendering focus on engaging users, you can go ahead with building a site whereby people will come back again and again.
Here are some of the top Digital Marketing Tools:
Crazy Egg Heatmaps
XML Sitemap Generator
Digital Point Keyword TrackerSubmit Express Link Popularity
In the case of branding, the advertiser has to expose his brand to sites and applications having higher audience reach. The most known methods here are YouTube ads, custom ads, display target ads and remarketing.
But in the case of direct marketing, the advertiser is mostly interested in establishing communication with his target audience, very common campaigns here are shopping ads, dynamic search ads, Search Network only and others.
Google AdWords Remarketing is referred as a targeted marketing strategy assisting the marketers to easily reach out to people who visited their site previously but didn’t go ahead with any purchase.
This kind of remarketing assists in targeting the right person or clad with the right ads.
The limitations hitched to Digital Marketing are as follow:
The services and products that are offered as well as promoted are not merely tangible, and thus it is not possible for a customer to carefully analyze whether the products they are buying are perfectly Ok or not.
There prevails an uncertainty almost always since the services/products quality and their authentication cannot be fully confirmed.
Most of the time, the products that are seen online turn out to be differing from the products that are delivered actually to the potential buyer placing the order.
Getting Digital Marketing Certification will help you to gain and enhance your authorization at the professional level over the subject. It helps to establish knowledge and skill for digital marketing. You can take this as an advantage to gain more opportunities to work at a highly professional organization.