Digital Marketing interview Questions 2018
Digital marketing is made up of many parts, including social media, email, SEO, paid search and content marketing, to name only a few.
There are research and analytical parts of digital marketing as well.
As a digital marketer, you are expected to know a little about a variety of marketing methods.
If you’ve specialized in one or more area, say through past experience or a digital marketing certification, that can help you to stand out from your competition.
During the interview feel free to demonstrate that you have that specialized knowledge, whether it’s Instagram, email marketing, web analytics or something else.
Here’s where preparing ahead of time can score you a lot of points. Most marketers learn on the job, as in 82 percent. As the saying goes, don’t be that guy. Be the job candidate with bona fide credentials. If you earn a certification (or more than one) prior to your job interviews, you will stand out from your competitors who only have on-the-job training. In addition, you’ll be more confident, and that confidence will come through in your interview. A study by Adobe found that only 48 percent of digital marketers believe they are highly proficient in digital marketing. Some of those people will be going after the same job you’re interviewing for. Be trained and ready to set yourself apart.
Every digital marketer, no matter how novice or seasoned, should be paying attention to the field and watching for trends. You want to demonstrate to your interviewer that you’re proactive and alert to change. Obvious trends you can mention include the increase in video, Google’s mobile-first index and the Accelerated Mobile Pages (AMP) project, and virtual reality. But what else is out there? Granted, you can’t predict which social media platform will rise to the top next or which popular marketing channel is about to crash and burn. Do some homework and be ready to talk about chatbots, predicted changes to SEO or other topics that show you realize digital marketing is constantly in flux—and that it’s your responsibility to stay on top of that flux.
When you’re answering digital marketing interview questions, the interviewer will probably want to know about your experience in working with others because that’s common to the field. If you’ve worked with copywriters, designers, photographers, developers or others to create and implement marketing campaigns, talk about your ability to be a team player and tap into the expertise of others. If you’ve worked at an agency, you will want to talk about your approach to client management. If you’ve worked with digital marketing agencies, talk about your ability to communicate your needs and manage your budgets. Most jobs entail working with others, but digital marketing is so fast-paced with little room for error that it is perhaps even more important in this domain.
Can you write? Design? Are you analytical? Are you a strong project manager? Do you have previous experience as a freelance photographer? Or perhaps it’s your people skills that give you an edge? Think about it ahead of time, well before the interview, and be ready to talk about these other skills that can help you do that job better. Also, mention personal pursuits that are relevant to the job. Maybe you maintain a travel blog outside of work, or you have a large Instagram following. Highlighting activities like these shows the interviewer that you have a passion for digital marketing that extends beyond the paycheck.
You have an abundance of tools to choose from! Only you can answer this digital marketing interview question, but think about it ahead of time and try not to list only the most popular tools. Obviously, you’ll want to mention Google Analytics for example, if that’s one you use, but also consider lesser-known tools to show you look for the best, not just the most-used. Is there a keyword research tool that’s obscure but works well? Is there a tool you used during your certification course? If you’re still a novice and aren’t yet familiar with tools, try this list of 63 digital marketing tools.
When answering this digital marketing interview question, you can use the usual popular websites—sites like Hubspot and Moz—but try to come up with one or a few of your own as well. Is there a digital marketing influencer you follow? Talk about how you keep up, whether it’s reading blogs, following someone on Twitter, belonging to an association, or something else.