SEO Interview Questions And Answers For Freshers 2019
On-page optimisation and off-page optimisation
Any incoming lia website or web page is known as backlink.
Any link on a website that links to another web page or website is known as an outbound link.
On-page optimisation is used to regulate the site to be optimised through page coding. Off-page optimisation is not regulated by page coding.
For every web page, Google gives a rank according to its algorithm. This is known as Page Rank.
SEO keywords are words and phrases in the web content that make it possible for people to find a site via search engines.
Name all the tools that you have used related to SEO. Common ones are Google webmaster, Google analytics, SEO Moz, etc.
It is the percentage density of a particular phrase or keyword available on a website compared to the total number of words on the particular page.
HTML meta tags are officially page data tags that lie between the open and closing head tags in the HTML code of a document.
Description Meta tag — 150 characters limits
Keyword Meta tag — 200 characters limits
Title Meta tag — 60 characters limits
Meta Robot tag – N/A
Do-follow link acts a backlink that is counted by search engines and help in enhancing the ranking of a site.
A no-follow link, usually, does influence the ranking in search engine index.
It is the clickable text in a hyperlink. It should be relevant to the page linked to, rather than generic text.
A method by which a user is redirected to new URL from old URL.
- Not optimising for right keywords
- Not having unique title tags and meta descriptions
- Using the same anchor text for every link
- Focusing on link quantity over link quality
- Using poorly-written content
It is a kind of software used by Google as a search bot to index a webpage.
- Optimize images without losing quality
- Enable browser caching
- Optimize CSS delivery
robots.txt is a standard used by websites to communicate with web crawlers and other web robots.
Meta Robot tags are better as it helps in forcing the search engine crawlers not to index and display hidden pages. It also ensures that the link equity is not being lost, with the use of the ‘follow’ command.
Keyword difficulty defines how difficult a keyword is to rank due to its popularity.
Long tail keywords are phrases containing over 4+ words that make search results highly specific.
SEO-Friendly URLs are those having proper length and file structure.
A web page which serves as the entry point for a website or a particular section of a website.
Backlink finder, Open Site Explorer, Backlink Watch, and Alexa
Google often updates its algorithm, so be prepared by keeping up-to-date.
Released first in 2011, this update is aimed to lower the rank of “low-quality sites” or “thin sites”, in particular “content farms”, and return higher-quality sites near the top of the search results.
First released in 2012, this update was launched to catch sites deemed to be spamming its search results, in particular those doing so by buying links or obtaining them through link networks designed primarily to boost Google rankings.
The Sandbox Effect is the theory that websites with newly-registered domains or domains with frequent ownership or nameserver changes are placed in a sandbox (or holding area) in the indexes of Google until such time is deemed appropriate before a ranking can commence.
Doorway pages are web pages that are created for spamdexing. This is for spamming the index of a search engine by inserting results for particular phrases with the purpose of sending visitors to a different page.
Googlebot reads only the first 500kb present in the robots.txt file.
The distance between two keywords in a web page is known as keyword proximity.
Some of the criteria for the uniqueness of a page are code similarity, text similarity, page names, titles, headings, page titles, and meta tags.
Link farming, doorway pages, cloaking, keyword stuffing, and hidden text
First use a link checker tool to find out the toxic links to the site, then use the ‘Google Disavow’ tool to remove the link
Apply for re-inclusion after rectifying the wrong doings.
XML or Extensible Markup Language is primarily created to facilitate the functionality of the search engines.
A good XML sitemap informs the search engines about the number of pages present on a specific website, the frequency of their updates and the time of the last modifications performed on them, which helps in proper indexing of the website by the search engines.
Domain Authority (DA) is a score developed by Moz that predicts how well a website will rank on search engine result pages (SERP).
Released in 2014, the update is aimed to increase the ranking of local listing in a search.
The Rich Answer Box is Google’s attempt to answer the searcher’s query directly without having to click on the link.
It is the percentage of visitors to a particular website who navigate away from the site after viewing only one page.
Organic results are those which are displayed on SERPs due to their relevancy, as opposed to those which are being advertised.
These are some of the popular questions asked in SEO interviews. Always be prepared to answer all types of questions — technical skills, interpersonal, leadership or methodology. If you are someone who has recently started your career in SEO, you can always get certified to understand the industry-related terminology, skills and methodologies.